MettaLife is an online ethical and vegan marketplace, connecting conscious
consumers with kind, cruelty-free living products and gifts.
MettaLife’s business concept
They have developed a trustworthy online marketplace, where you can discover
Eco-friendly and ethical independent UK brands. Creating an innovative platform for
sustainable small businesses. This growing ethical vegan awareness.
With so many new UK eco-conscious brands launching, they wanted to bring them
together in one place. This helping consumers to discover products free from plastic
and animal cruelty, along with worker rights/conditions.
What is the meaning of the word ‘MettaLife’?
‘Metta’ is a Buddhist word meaning ‘Kindness to oneself and all beings’
This is the life we would like to promote at MettaLife.
How did MettaLife begin its journey?
MettaLife was founded by Sharon & Annie (mother & daughter).
In January 2019 Sharon and Annie wanted to start something new. Something they
were both truly passionate about.
Sharon, a qualified and experienced chef and loves cooking at home. Passionate
about using natural, cruelty-free products in her food, on her skin and in her home.
She is the centre of an ever-growing family. Always looking for new ways to bring
happiness and wellness to the people she loves.
Annie, a qualified personal trainer and vegan, prides herself on creating nutritional
meal plans. Finding new ways to incorporate that feel-good comfort food. Alongside
what is going to be kind to our bodies and to the planet.
Sharon, with her sales and marketing background and Annie, as a self-employed
personal trainer, combined their many strengths to embark on this new business
venture. With an aspiration that is close to the whole family’s hearts.
A shared belief that every creature on this earth deserves kindness. It was their
equal responsibility to make this their mission.
Vegan food and ethically conscious lifestyle products are becoming more available
to the mainstream market. Although, they had found first-hand that sourcing these
sought-after items can be difficult.
The idea for MettaLife was born to help protect the environment and all who live on
it. At the same time showing that shopping kind and cruelty-free does not mean you
compromise on quality, choice or style. They believe in making small steps towards an ethical and plastic-free lifestyle. Producing a happier and healthier living
What makes MettaLife better than other online ethical platforms?
When Sharon and Annie first envisioned MettaLife they took a detailed look at other
marketplaces, not only to draw inspiration but also to consider what could be done
better. In most cases, the content available hit one of the ethical standards they
wanted, but rarely did they meet them all.
It was easy for example to buy a plastic-free product, but that did not mean it was
produced ethically. Likewise, you could buy what appeared to be a vegan product
but that did not mean it was sustainably made.
MettaLife is grateful to have attracted some fabulous brands to their marketplace. A
great deal of time, care and thought goes into making sure they make the right
choice when inviting these brands to join them. They consider their brand partners to
be just that, partners, their input is critical to the success of this ever-growing vegan
platform and feel grateful to be sharing their ethical journey.
How has MettaLife grown in its first year?
The first year was spent building MettaLife to offer kind and cruelty-free shopping.
they have over 100 ethical UK brands with nearly 2,000 sustainable and vegan
You will find more than 70 departments, offering Eco-friendly homewares, vegan
food gifts, and organic skincare. Many handmade ethical gifts such as recycled
jewellery, fair trade scarfs and bags. Along with vegan gift sets for every occasion
and affordable plastic-free gift ideas to suit everyone.
Mettalife.co.uk is 100% ethically vegan and places Cruelty-free and Zero-waste
awareness at the top of its values. Postage is free or included in every product. So,
there are no additional charges at checkout. This makes it easy for the customer to
know exactly how much they are spending.
All packaging is Eco-friendly and recycled/recyclable wherever possible.
What are the next plans for MettaLife moving forward?
MettaLife will continue to research and source new ethical and vegan small
businesses. Promoting sustainability on their platform marketplace. Working to bring
a unique kind and cruelty-free shopping experience online.
Aiming to make buying responsibly a natural way of life. To make it normal to
consume in a way that is kind to the environment, animals, workers, ourselves and
Wishing a happy, healthy and content life for all.